Charlene Azema counsels clients in domestic and international trademark and copyright portfolio management, including searches, prosecution, licensing, enforcement, due diligence and IP contracts. She also works with clients on developing IP procurement and expansion strategies and provides guidance on matters related to domain names, social media, and brand marketing and advertising, and has extensive experience protecting and enforcing certification marks. She has a business-minded focus for her clients and provides tailored strategies that address her clients’ business needs and goals.
Charlene represents clients in several industries including cryptocurrency and blockchain, fashion and apparel, food and beverage, ad tech, entertainment, film and media, technology and electronic devices, construction, medical devices and services, consumer goods, and restaurant services, among many others. She is a regular speaker on IP issues including via webinars, seminars, and to trade groups, and she was invited to speak at the APEC 2023 Conference.
Charlene is a member of the firm’s Executive Committee, Mentorship Committee and Diversity Committee.
She received her law degree from UCLA School of Law, her Masters in Business Administration from UCLA Anderson School of Management, and her bachelor’s degree with honors in Biology from UCLA.
University of California – Los Angeles (UCLA), J.D.
University of California – Los Angeles (UCLA), M.B.A., Dean’s List
University of California – Los Angeles (UCLA), B.S., Biology
State Bar of California
Advertising, Media & Entertainment
Biotech
Chemical, Industrial & Materials
Communications Technology
Consumer Products & Services
Food & Beverage
Restaurants & Hospitality
Sporting Goods & Recreation
Electrical, Semiconductor & Computer Technology
Electronics & Semiconductors
Healthcare Information Technology
Software & IT
Energy
Clean Technology
Fashion & Beauty
Bags
Clothing
Footwear
Fragrances
Jewelry
Luggage
Sunglasses
Financial Services & Business Methods
Blockchain & Smart Contracts
Cryptocurrency & Encryption
Medical Devices & Procedures
Pharmaceuticals
Transportation & Vehicles
Advertising, Media & Entertainment Practice
Assignments & Licenses
Brand Portfolio Management
Brand Search
Copyright
International Trademarks
Litigation
Opinions & Counseling
Registration
Trademark & Brand Protection
Trademark Enforcement
Trademark Litigation & Unfair Competition
Trademark Litigation & Unfair Competition
Trademark Registration
Trademark Trial & Appeal Board (TTAB) Disputes
Transactions
TTAB Proceedings
Unfair Competition Litigation
- Honored as a ‘Lawyer on the Fast Track’ at The Recorder (ALM)‘s California Legal Awards (2024)
- Selected as a winner of Profiles In Diversity Journal’s 2023 “Diverse Lawyers Making a Difference Award”
- Named a “Top 10 DEI Champion of Orange County” in 2023 by the Orange County Coalition for Diversity in the Law (OCCDL)
- Recognized as a “World IP Leader” by World Intellectual Property Review (WIPR) (2023 – 2024)
- Named to the Best Lawyers: Ones to Watch guide, which “recognizes lawyers who are earlier in their careers for their outstanding professional excellence in private practice”, for Technology Law (2021 – 2025)
- International Trademark Association (INTA)
- Orange County Intellectual Property Law Association
- National Association of Women Business Owners
- Orange County Jewish Bar Association
- OCMBA
- Orange County Coalition for Diversity in the Law
- Bruin Professionals – Orange County Chapter
