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Charlene A. Azema

Charlene Azema counsels clients in domestic and international trademark and copyright portfolio management, including searches, prosecution, licensing, enforcement and IP contracts. She also works with clients on developing IP procurement and expansion strategies and provides guidance on matters related to domain names, social media, and brand marketing and advertising.  She has a business-minded focus for her clients and provides tailored strategies that address her clients’ business needs and goals.

Charlene represents clients in several industries including cryptocurrency and blockchain, fashion and apparel, food and beverage, ad tech, entertainment, film and media, technology and electronic devices, medical devices and services, consumer goods, and restaurant services, among many others.

She received her law degree from UCLA School of Law, her Masters in Business Administration from UCLA Anderson School of Management, and her bachelor’s degree with honors in Biology from UCLA.

University of California – Los Angeles (UCLA), J.D.
University of California – Los Angeles (UCLA), M.B.A., Dean’s List
University of California – Los Angeles (UCLA), B.S., Biology
State Bar of California

Chemical, Industrial & Materials

Communications Technology

Consumer Products & Services

Food & Beverage

Restaurants & Hospitality

Sporting Goods & Recreation

Electrical, Semiconductor & Computer Technology

Electronics & Semiconductors

Healthcare Information Technology

Software & IT


Clean Technology

Fashion & Beauty








Financial Services & Business Methods

Blockchain & Smart Contracts

Cryptocurrency & Encryption

Media, Advertising & Entertainment

Medical Devices & Procedures


Transportation & Vehicles

Assignments and Licenses
Brand Portfolio Management
Brand Search
International Trademarks
Opinions and Counseling
Trademark & Brand Protection
Trademark and Brand Protection Litigation
Trademark Enforcement
Trademark Registration
TTAB Proceedings

  • Named a “Top 10 DEI Champion of Orange County” in 2023 by the Orange County Coalition for Diversity in the Law (OCCDL)
  • Named to the Best Lawyers: Ones to Watch guide, which “recognizes lawyers who are earlier in their careers for their outstanding professional excellence in private practice”, for Technology Law (2021 – 2024)
  • International Trademark Association (INTA)
  • Orange County Intellectual Property Law Association
  • National Association of Women Business Owners
  • Orange County Jewish Bar Association
  • Orange County Coalition for Diversity in the Law
  • Bruin Professionals – Orange County Chapter
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