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Catherine Holland

Catherine J. Holland is experienced in all aspects of domestic and international trademark, unfair competition and copyright matters.

Her practice includes domestic and foreign trademark selection and searches, trademark procurement and prosecution, inter partes proceedings before the Trademark Trial and Appeal Board (TTAB), intellectual property audits, intellectual property licensing, franchising, domain name disputes, counterfeit goods and customs, copyrights, entertainment law, rights of publicity, and trademark and copyright enforcement and litigation.

Catherine represents clients in a wide range of industries, including the nutritional supplement, software, hardware, motor vehicle, medical device, skincare and aesthetic, fashion and apparel, publishing, entertainment, music, financial, restaurant, and food and beverage industries.

Representative clients include Nutrishop, Paris Blues, Fairtrade Organization, Hockey Monkey, Cutera, Teacher Created Materials, Jean d’Arcel and Robert Lamy. For many years she has represented an international manufacturer of motor vehicles.

In surveys conducted by EuroMoney’s Legal Media Group, Catherine was named one of the “World’s Leading Trademark Practitioners.” She has also been awarded the title “Super Lawyer” in surveys of her peers conducted by Los Angeles Magazine and Super Lawyers magazine. This recognition is limited to only five percent of lawyers in Southern California.  In 2009, Catherine was named one of Orange County’s Top Lawyers by OC Metro magazine. 

Catherine is an editor and contributor for the firm’s Fashion & Beauty Blog. Catherine joined the firm in 1987 and became a partner in 1991.

University of San Francisco School of Law (UCSF), J.D.
University of Notre Dame, B.A., English, University of Innsbruck Austria (1980-81), Dean’s List, Andrews Scholar
State Bar of California
U.S. Court of Appeals for the Federal Circuit
U.S. Court of Appeals for the Ninth Circuit
U.S. District Court – Central District of California
U.S. District Court – Eastern District of California
U.S. District Court – Northern District of California
U.S. District Court – Southern District of California

Aesthetic & Cosmetic Biotechnology

CBD & Legal Cannabis

Chemical, Industrial & Materials

Building Products & Materials

Construction & Home Improvement

Cosmetics & Personal Care Products



Pharmaceutical Chemistry


Communications Technology

Cellular Networking & Communications

Wireless Local Area Networks

Consumer Products & Services

Aesthetics & Personal Care Products

Food & Beverage

Restaurants & Hospitality

Sporting Goods & Recreation

Electrical, Semiconductor & Computer Technology

Healthcare Information Technology

Software & IT


Solar Power

Wind Power

Fashion & Beauty








Financial Services & Business Methods

Data Privacy

Media, Advertising & Entertainment



Film & Television

Literary Works

Mobile Applications


Musical Instruments and Accessories

Online Games


Social Media

Video Games and Interactive Entertainment


Medical Devices & Procedures

Aesthetics & Implants

Cardiac Assist Device (E.g., LVAD & Heart Pumps)


Catheters & Probes

Dermatology & Aesthetics


Infusion Pumps

Minimally Invasive & Endoscopic Procedures

Ophthalmology & Eye Care


Prosthetics & Orthotics



Stents, Valves, & Delivery Systems

Structural Heart

Transcatheter & Surgical Aortic, Mitral & Tricuspid Valve Replacement

Valvular Incompetence

Vital Signs, Physiologic, & Hemodynamic Monitoring

Wound Care



Transportation & Vehicles

Air conditioning / Heating systems

Automotive Transportation & Powersports

Electronics (Audio / Video, Communication, Navigation, Security)

Engines & Engine Components

Fleet Management


Personal Motorized Recreation Vehicles (ATVs, Snow Vehicles, Personal Watercraft)

Tools & Equipment

Assignments and Licenses
Brand Portfolio Management
Brand Search
Due Diligence
International Trademarks
IP Strategy
IP Transactions and Agreements
Opinions and Counseling
Opinions Counseling
Tech Transactions
Trade Secret
Trade Secret Protection Advice, Counseling, Employee & Nondisclosure Agreements
Trademark & Brand Protection
Trademark and Brand Protection Litigation
Trademark Enforcement
Trademark Registration
Trademark Trial & Appeal Board (TTAB) Litigation 
TTAB Proceedings

JD Supra author

Catherine has received multiple awards and has been honored in both national and international forums for her legal accomplishments:

  • Selected by peers for inclusion in the 2023 edition of The Best Lawyers in America® for her work in Trademark Law
  • Recognized in the 2022 edition of Euromoney’s Expert Guides – Women in Business Law for Trademark/Copyrights
  • Recognized in the World Trademark Review (WTR) 1000 as a “Leading Trademark Lawyer” (2012-2023). In 2017, she was described as “especially adept at juggling franchising and licensing deals, as well as enforcement before the TTAB. Her ability to build rapport with clients is legendary”. In the 2018 guide, clients and peers praised Catherine for her “ability to think deeply about cutting-edge trademark topics”. They commented that “her practical advice takes into account both legal and business considerations” and that she is “personal, easy to get along with and never arrogant – you can always learn a lot from talking to her”. In 2019, she was characterized as a “top-notch IP lawyer” who “constantly delivers high-quality work”. The 2022 guide recognized her for her “particularly strong following in the fashion and beauty industry”. In 2023, she was described as someone who is “counted on as a strategist by many fast-growing businesses whose success hinges on quickly obtaining strong brand protection.”
  • Named a “Top Author” in JD Supra‘s 2020 and 2018 “Readers’ Choice Awards” on Trademark Law
  • Recognized by Euromoney‘s Legal Media Group (LMG) as a leading Trademark Law practitioner in the “Women in Business Law” guide (2014, 2015 and 2019)
  • Named in the “Who’s Who Legal: Trademarks” list by Law Business Research for her expertise in trademark law (2013 – 2019)
  • Recognized in Legal Media Group‘s (LMG) “Best of the Best USA” guide as one of the top 30 trademark practitioners in the United States (2015)
  • Recognized in Lawyer Monthly Magazine’s “2015 Women in Law Awards” for her outstanding achievements in the legal profession
  • Recognized by American Lawyer Media as a Top Rated Lawyer in Intellectual Property Law for her outstanding legal work in intellectual property (2013)
  • Recognized in surveys conducted by Euromoney’s Legal Media Group of 4,000 practitioners in 70 countries, as one of the “World’s Leading Trademark Law Practitioners” (2014, 2012, and 2006)
  • Named by Super Lawyers as one of the Top Women Attorneys in Southern California in the field of intellectual property law (2012 and 2013)
  • Awarded the title “Super Lawyer” in surveys of her peers conducted by Los Angeles Magazine and Super Lawyers magazine. This recognition is limited to only five percent of lawyers in Southern California. (2004 and 2007–2013)
  • Named one of Orange County’s Top Lawyers by O.C. Metro magazine (2009)
  • Awarded the Volunteer Service award by the International Trademark Association (INTA) for outstanding achievement in advancing INTA’s committee objectives. Ms. Holland sponsored the Model State Trademark Bill in California, which was signed into law within one year of introduction. INTA recognized this as a remarkable accomplishment for significant legislation in the state of California. (2008)
  • Earned the highest ranking (AV Preeminent) by Martindale Hubbell

International Trademark Association (INTA)

  • INTA Bulletins Committee (2020 – 2021)
  • Chair – Rights of Publicity Minimum Standards Subcommittee (2016-2019)
  • Chair – Legislation and Regulation Committee (2014-2015)
  • Vice-Chair – Legislation and Regulation Committee (2012-2013)
  • Chair – Model State Trademark Bill Subcommittee (2010-2011)
  • Member (1988 – Present)

Orange County Bar Association

  • Board of Directors (1997 – 1999)
  • Orange County Delegation to the California State Bar Conference of Delegates (1992 – 2000), Chair (1996)
  • Entertainment and Sports Marketing Section
  • Member (1988 – Present)

Orange County Patent Law Association

  • Board of Directors (1992 – 1998)
  • President (1997)
  • Member (1988 – Present)

American Bar Association

  • Franchising Forum
  • Women Rainmakers Committee
  • Member (1988 – Present)

Notre Dame Club of Orange County

  • Board of Directors (2014 – 2020)
  • Chair – Notre Dame Women Connect Orange County (2015 – Present)
  • Member – Notre Dame Professionals (2011 – Present)
  • Member (1987 – Present)

Opera Pacific

  • Board of Directors (1994 – 2005)
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