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Jonathan Menkes

Jonathan Menkes provides strategic trademark counseling and brand protection for clients across numerous industries. He is also the Co-Chair of the firm’s CBD and Legal Cannabis Group.

Jonathan’s practice includes domestic and foreign trademark selection and searches, trademark audits, unfair competition, false advertising, and notice and takedown procedures involving copyright and trademark claims on social media and domestic and foreign e-commerce websites. His litigation experience includes opposition and cancellation proceedings, ex parte and inter partes proceedings before the Trademark Trial and Appeal Board (TTAB), and domain name disputes.

He has represented in a broad spectrum of industries, including NFT and blockchain technology, legal and medicinal cannabis and CBD, life sciences, food and beverage, automotive, software, fashion and apparel, and medical devices, among others. Representative clients include Monster Energy, Medterra, Highline, AutoWeb, and Rokform. Jonathan is also a contributor to the firm’s Fashion and Beauty Blog.

Jonathan worked as a summer associate with the firm in the summer of 2010 and joined the firm in 2011.

Clerk Experience

Judicial Extern for the Honorable James V. Selna, United States District Judge for the Central District of California


Harvard Business School (Executive Education), Launching New Ventures (Certificate of completion issued March 2022)
Harvard Business School (Executive Education), Changing the Game: Negotiation and Competitive Decision-Making (Certificate of completion issued November 2021)
Harvard Law School (Executive Education), Leading Change for Lawyers (Certificate of completion issued July 2021)
Harvard Law School in collaboration with Harvard Business School (Online), Financial Analysis and Valuation for Lawyers (Certificate of completion issued July 2021)

Boston College Law School, J.D., UCLA School of Law (Visiting Student)
University of California – San Diego, B.A., Philosophy, Phi Beta Kappa
Harvard Business School, Alumni (PLD 35)
State Bar of California
U.S. Court of Appeals for the Ninth Circuit
U.S. District Court – Central District of California

CBD & Legal Cannabis


Research Tools & Reagents

Communications Technology

Consumer Products & Services

Aesthetics & Personal Care Products

Food & Beverage

Restaurants & Hospitality

Sporting Goods & Recreation

Electrical, Semiconductor & Computer Technology

Electronics & Semiconductors

Software & IT



Fashion & Beauty








Financial Services & Business Methods

Blockchain & Smart Contracts

Cloud Computing

Cryptocurrency & Encryption

Media, Advertising & Entertainment

Amusement Parks



Literary Works

Mobile Applications

Online Games


Social Media

Video Games and Interactive Entertainment


Medical Devices & Procedures

Aesthetics & Implants

AI & Machine Learning


Catheters & Probes

Dental Devices


Psychiatric & Neurological Conditions

Stents, Valves, & Delivery Systems

Surgical Equipment


Diagnostic Tools

Transportation & Vehicles

Automotive Transportation & Powersports


Personal Motorized Recreation Vehicles (ATVs, Snow Vehicles, Personal Watercraft)

Assignments and Licenses
Brand Portfolio Management
Brand Search
Due Diligence
International Trademarks
IP Strategy
IP Transactions and Agreements
Opinions and Counseling
Opinions Counseling
Tech Transactions
Trademark & Brand Protection
Trademark and Brand Protection Litigation
Trademark and Brand Protection Litigation
Trademark Enforcement
Trademark Registration
Trademark Trial & Appeal Board (TTAB) Litigation 
TTAB Proceedings
Unfair Competition Litigation

Super Lawyers 2021

  • Recognized as one of Southern California’s “Rising Stars” for his outstanding intellectual property legal work in Super Lawyers magazine (2020 – 2023)



Featured Quotes

Jonathan Menkes quoted in “‘Trump Too Small’ At The High Court: What You Need To Know,” Law360 (June 2023)

Jonathan Menkes quoted in “TTAB Wants To Know How Consumers View Celebrity Slogans,” Law360 (April 2023)

Jonathan Menkes quoted in “Lizzo Convinces TTAB To Register ‘100% That Bitch’ TM,” Law360 (February 2023)

Jonathan Menkes and Mauricio Uribe quoted in “The NFTs Clause: Are Licensors Waking Up To Digital Use?” World IP Review (October 2022)

Jonathan Menkes quoted in “USPTO Cuts Time To Respond To TM Office Actions In Half” Law360 (October 2022)

Jonathan Menkes quoted in “5 Top NFT Questions Attys Want IP Agencies to Explore” Law360 (August 2022)

Jonathan Menkes quoted in “The Biggest Trademark Rulings of 2022: A Midyear Report” Law360 (July 2022)

Jonathan Menkes quoted in “Part One: Cannabis Law Attorneys Stay Busy to Keep Pace with Industry Growth” Of Counsel (April 2022)

Jonathan Menkes quoted in “Racial Justice Movements, New Law to Push 2021 Trademark Changes” Bloomberg Law (January 2021)

Jonathan Menkes and Jonathan Hyman quoted in “Four new states legalise recreational cannabis: what it means for brands” World Trademark Review (November 2020)

American Bar Association – Intellectual Property Section

Trademarks and the Internet Committee

Orange County Bar Association – Intellectual Property and Technology Law

Chair-Elect (2017)

ProVisors – Irvine North

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