Jonathan Menkes provides strategic trademark counseling and brand protection for clients across numerous industries. He is also the Co-Chair of the firm’s CBD and Legal Cannabis Group.
Jonathan’s practice includes domestic and foreign trademark selection and searches, trademark audits, unfair competition, false advertising, and notice and takedown procedures involving copyright and trademark claims on social media and domestic and foreign e-commerce websites. His litigation experience includes opposition and cancellation proceedings, ex parte and inter partes proceedings before the Trademark Trial and Appeal Board (TTAB), and domain name disputes.
He has represented in a broad spectrum of industries, including NFT and blockchain technology, legal and medicinal cannabis and CBD, life sciences, food and beverage, automotive, software, fashion and apparel, and medical devices, among others. Representative clients include Monster Energy, Medterra, Highline, AutoWeb, and Rokform. Jonathan is also a contributor to the firm’s Fashion and Beauty Blog.
Jonathan worked as a summer associate with the firm in the summer of 2010 and joined the firm in 2011.
Clerk Experience
Judicial Extern for the Honorable James V. Selna, United States District Judge for the Central District of California
Certifications
Harvard Business School (Executive Education), Launching New Ventures (Certificate of completion issued March 2022)
Harvard Business School (Executive Education), Changing the Game: Negotiation and Competitive Decision-Making (Certificate of completion issued November 2021)
Harvard Law School (Executive Education), Leading Change for Lawyers (Certificate of completion issued July 2021)
Harvard Law School in collaboration with Harvard Business School (Online), Financial Analysis and Valuation for Lawyers (Certificate of completion issued July 2021)
Boston College Law School, J.D., UCLA School of Law (Visiting Student)
University of California – San Diego, B.A., Philosophy, Phi Beta Kappa
Harvard Business School, Alumni (PLD 35)
State Bar of California
U.S. Court of Appeals for the Ninth Circuit
U.S. District Court – Central District of California
Biotech
CBD & Legal Cannabis
Genomics
Research Tools & Reagents
Communications Technology
Consumer Products & Services
Aesthetics & Personal Care Products
Food & Beverage
Restaurants & Hospitality
Sporting Goods & Recreation
Electrical, Semiconductor & Computer Technology
Electronics & Semiconductors
Software & IT
Energy
Biomass
Fashion & Beauty
Bags
Clothing
Footwear
Fragrances
Jewelry
Luggage
Sunglasses
Financial Services & Business Methods
Blockchain & Smart Contracts
Cloud Computing
Cryptocurrency & Encryption
Media, Advertising & Entertainment
Amusement Parks
Artists
Athletes
Literary Works
Mobile Applications
Online Games
Publishing
Social Media
Video Games and Interactive Entertainment
Writers
Medical Devices & Procedures
Aesthetics & Implants
AI & Machine Learning
Cardiovascular
Catheters & Probes
Dental Devices
Diagnostics
Psychiatric & Neurological Conditions
Stents, Valves, & Delivery Systems
Surgical Equipment
Pharmaceuticals
Diagnostic Tools
Transportation & Vehicles
Automotive Transportation & Powersports
Motorcycles
Personal Motorized Recreation Vehicles (ATVs, Snow Vehicles, Personal Watercraft)
Advertising
Assignments and Licenses
Brand Portfolio Management
Brand Search
Copyright
Due Diligence
International Trademarks
IP Strategy
IP Transactions and Agreements
Licensing
Litigation
Opinions and Counseling
Opinions Counseling
Registration
Tech Transactions
Trademark & Brand Protection
Trademark and Brand Protection Litigation
Trademark and Brand Protection Litigation
Trademark Enforcement
Trademark Registration
Trademark Trial & Appeal Board (TTAB) Litigation
Transactions
TTAB Proceedings
Unfair Competition Litigation
- Recognized as one of Southern California’s “Rising Stars” for his outstanding intellectual property legal work in Super Lawyers magazine (2020 – 2023)
Featured Quotes
Jonathan Menkes quoted in “‘Trump Too Small’ At The High Court: What You Need To Know,” Law360 (June 2023)
Jonathan Menkes quoted in “TTAB Wants To Know How Consumers View Celebrity Slogans,” Law360 (April 2023)
Jonathan Menkes quoted in “Lizzo Convinces TTAB To Register ‘100% That Bitch’ TM,” Law360 (February 2023)
Jonathan Menkes and Mauricio Uribe quoted in “The NFTs Clause: Are Licensors Waking Up To Digital Use?” World IP Review (October 2022)
Jonathan Menkes quoted in “USPTO Cuts Time To Respond To TM Office Actions In Half” Law360 (October 2022)
Jonathan Menkes quoted in “5 Top NFT Questions Attys Want IP Agencies to Explore” Law360 (August 2022)
Jonathan Menkes quoted in “The Biggest Trademark Rulings of 2022: A Midyear Report” Law360 (July 2022)
Jonathan Menkes quoted in “Part One: Cannabis Law Attorneys Stay Busy to Keep Pace with Industry Growth” Of Counsel (April 2022)
Jonathan Menkes quoted in “Racial Justice Movements, New Law to Push 2021 Trademark Changes” Bloomberg Law (January 2021)
Jonathan Menkes and Jonathan Hyman quoted in “Four new states legalise recreational cannabis: what it means for brands” World Trademark Review (November 2020)
American Bar Association – Intellectual Property Section
Trademarks and the Internet Committee
Orange County Bar Association – Intellectual Property and Technology Law
Chair-Elect (2017)
ProVisors – Irvine North
