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Robert Roby

Robert J. Roby has a broad ranging practice and has represented start-up companies as well as well-established multi-national companies. Robb has significant experience advising clients in all aspects of intellectual property, including patents, trademarks, domain names, copyrights, trade secrets, rights of publicity, and false advertising. He frequently advises clients regarding strategically structuring their intellectual property estates and works to create an integrated and balanced portfolio that effectively combines the overlapping protections of patents, trademarks, copyrights, and trade secrets.

Robb frequently advises clients regarding offensive and defensive competitive strategies, prelitigation strategies, infringement studies, invalidity and noninfringement opinions, trademark selection and searches, monitoring and enforcement of patent and trademark rights, strategic transactions and complex patent and trademark prosecution. He assists clients with implementing programs to identify, evaluate and protect all forms of intellectual property. He frequently prepares agreements on behalf of clients and advises clients regarding contractual obligations. 

With a degree and experience in mechanical engineering, Robb represents clients across a diverse range of technologies. Robb advises beauty, luxury goods, fashion, and apparel labels as well as individual fashion designers regarding trademarks, copyrights, design rights, and patents. Robb’s medical device experience includes advising early-stage companies, such as Spiration, Inc. (acquired by Olympus Medical Systems Corporation) and EndiCOR Medical, Inc. (acquired by ev3 Inc.), as well as more established companies, such as Pro-Dex, Inc., and multi-national corporations, including Fisher & Paykel Healthcare Limited. He also has an extensive background in aerospace, automotive and power sport technologies. Handling market clearance and protection of aircraft hardware, including water system and door latching components as well as fasteners used in the construction of aircraft, he has represented suppliers to the aircraft industry.  In the automotive space, he has represented original equipment manufacturers as well as aftermarket and component level manufacturing entities.

Throughout law school, Robb clerked for a New York City patent law firm. He was a summer associate with Knobbe Martens in 1996, joined the firm in 1997 and became a partner in 2003.

New York University (NYU), J.D.
Ohio University, Mechanical Engineering, Tau Beta Pi – Engineering Honor Society, Golden Key International Honor Society – National Student Representative, Mortar Board National College Senior Honor Society
District of Columbia Bar
Not currently licensed to practice law in New York. Application for Admission to State Bar of New York pending.
State Bar of California
U.S. Patent and Trademark Office

Diagnostic Tools

Chemical, Industrial & Materials

Automation & Robotics

Building Construction

Building Products & Materials

Construction & Home Improvement

Cosmetics & Personal Care Products



Machine Shops

Consumer Products & Services

Aesthetics & Personal Care Products

Food & Beverage

Restaurants & Hospitality

Sporting Goods & Recreation

Fashion & Beauty








Financial Services & Business Methods

Data Privacy

Licensing & Indemnification

Media, Advertising & Entertainment




Digital Distribution

Film & Television

Musical Instruments and Accessories

Social Media


Medical Devices & Procedures

Dental Devices



Sleep Apnea

Surgical Equipment



Research Tools & Reagents

Transportation & Vehicles

Aerospace & Space Technology

Auto Care

Automotive Transportation & Powersports

Brake Systems


Engines & Engine Components

Filters (Air, Fuel, Oil)

Fleet Management


Passenger Transportation

Personal Motorized Recreation Vehicles (ATVs, Snow Vehicles, Personal Watercraft)

Suspension Components

Tires & Wheels

Tools & Equipment

Transportation Equipment

Assignments and Licenses
Brand Portfolio Management
Design Patents
Due Diligence
Global Portfolio Management
Infringement Risk 
Inter Partes Review (IPR)
IP Strategy
IP Transactions and Agreements
Opinions and Counseling Relating to FTC and FDA Regulations
Opinions Counseling
Patent Strategy & Prosecution
PTAB Overview
Tech Transactions
Trade Secret
Trade Secret Protection Advice, Counseling, Employee & Nondisclosure Agreements
Trademark & Brand Protection
Trademark Registration
U.S. Patent Prosecution

Recognized as a Patent and Trademark Star in Managing IP’s “IP Stars” Guide for his outstanding intellectual property legal work from 2013 to 2023.

  • The New York Intellectual Property Law Association (Member)
  • American Bar Association
  • American Society of Mechanical Engineers
  • Association for Corporate Growth – Orange County Chapter
  • Licensing Executives Society (Past Orange County Chair)
  • Society of Automotive Engineers
  • Association of Media and Entertainment Counsel – Law Firm Advisory Council
  • The Paley Center for Media – Media Council
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