Intellectual property counselor Rosaleen Chou advises on brand protection and strategy. She represents a wide variety of domestic, multi-national and foreign-owned businesses across a broad array of industries. Her experience ranges from computer software and hardware, consumer electronics, social media, virtual reality, entertainment, fashion and apparel; to cosmetics, professional and college sports, advertising, food and beverage, wine and spirits; to financial services, telecommunications, energy, biotech, healthcare, engineering, and publishing.
With clients that include famous brands, Fortune 50 and smaller, fast-growth companies alike, Rosaleen pioneers trademarks that make markets — where the result of her counsel is frequently covered by the media. She has managed extensive global trademark portfolios across 200+ countries. She advises on domestic and international searches and prosecution, as well as devises trademark filing programs and strategies focused on protecting and strengthening client brands. Skilled at auditing and identifying key growth areas, Rosaleen designs IP portfolios that align with each client’s distinct commercial goals.
Notably, Rosaleen spearheads global policing and enforcement programs that protect her clients’ IP rights against infringement and dilution while furthering and safeguarding competitive advantage. This includes multi-country opposition and infringement actions, domain name disputes and UDRP proceedings, TTAB opposition and cancellation proceedings, copyright strategy, customs enforcement, and online marketplace and social media brand protection.
Having worked at Facebook as a full-time secondee, Rosaleen managed and developed trademark and copyright portfolios for Facebook, Instagram, Oculus, and WhatsApp. She also developed brand guidelines and managed brand licensing of these properties. As a result, Rosaleen truly understands the challenges her clients face when running their businesses and knows how to work directly with her clients’ business contacts to make their lives easier.
Rosaleen is dedicated to keeping her finger on the pulse of what her clients need — exceeding their expectations at every turn. Appreciated for her seemingly innate ability to understand and relate to everyone with whom she works, Rosaleen has a flair for presenting complex topics in a way that is easily understood and makes sense from a business perspective.
In addition, Rosaleen has managed high-profile company rebranding projects and was invited on numerous occasions to present to the C-Suite and Board of Directors of her clients. A devout team player and client partner, Rosaleen seeks to minimize costs and maximize ROI while consistently providing personalized, attentive service and actionable legal solutions that parallel each client’s market position and agenda.
Rosaleen serves on the Board of the Asian Pacific American Bar Association of Silicon Valley (APABA-SV) and on INTA’s Anti-Counterfeiting Committee. She is also a Co-Chair of the Women In Law Committee of APABA-SV and serves on the firm’s Diversity Committee.
Prior to joining Knobbe Martens, Rosaleen practiced in the trademark and copyright group of an international Am Law 100 firm.
Georgia State University of Law, J.D.
University of North Carolina at Chapel Hill (UNC), B.A., Economics
State Bar of California
State Bar of Georgia
Biotech
Biological Manufacturing of Chemicals
Biologics
CBD & Legal Cannabis
Diagnostic Tools
Genomics
Industrial Enzymes
Therapeutics
Vaccines
Chemical, Industrial & Materials
Biochemistry
Building Construction
Building Products & Materials
Chemical Engineering
Construction & Home Improvement
Cosmetics & Personal Care Products
Electrical
Food Chemistry
Furniture
Oil & Gas
Pool & Spa
Semiconductors
Communications Technology
Cellular Networking & Communications
Fiber Optic Networks
Internet Telephony
Low-Power Networks
Radio
Television
Videoconferencing
Wireless Local Area Networks
Consumer Products & Services
Aesthetics & Personal Care Products
Food & Beverage
Restaurants & Hospitality
Sporting Goods & Recreation
Electrical, Semiconductor & Computer Technology
Electronics & Semiconductors
Healthcare Information Technology
Software & IT
Energy
Biodegradable Materials
Bioenergy & Biofuels
Clean Technology
Energy Conservation
Energy Efficient Technologies
Geothermal Energy
Green Building & Construction
Green Transportation
Lighting
Recycling
Remediation & Bioremediation
Solar Power
Wind Power
Fashion & Beauty
Bags
Clothing
Footwear
Fragrances
Jewelry
Luggage
Sunglasses
Financial Services & Business Methods
Blockchain & Smart Contracts
Cloud Computing
Cryptocurrency & Encryption
Data Privacy
Dispute Resolution
Licensing & Indemnification
Open Source
Media, Advertising & Entertainment
Actors
Amusement Parks
Artists
Athletes
Digital Distribution
Film & Television
Literary Works
Mobile Applications
Music
Musical Instruments and Accessories
Online Games
Publishing
Social Media
Studios
Theater
Video Games and Interactive Entertainment
Writers
Medical Devices & Procedures
Aesthetics & Implants
AI & Machine Learning
Balloons
Dental Devices
Dermatology & Aesthetics
Diagnostics
Implants
Medical Informatics & Software Systems
Mental Health & Wellness
Minimally Invasive & Endoscopic Procedures
Mobility Preservation
Oncology
Pharmaceuticals
Biologics
Diagnostic Tools
Peptides
Research Tools & Reagents
Stem Cells & Regenerative Medicine
Therapeutics
Vaccines
Transportation & Vehicles
Aerospace & Space Technology
Air conditioning / Heating systems
Auto Care
Automotive Transportation & Powersports
Batteries
Diagnostic Equipment
Electronics (Audio / Video, Communication, Navigation, Security)
Shipping
Tools & Equipment
Transportation Equipment
Advertising
Assignments and Licenses
Audits
Brand Portfolio Management
Brand Search
Copyright
Copyright Litigation
Copyright Litigation
Due Diligence
False Advertising Litigation
False Advertising Litigation
International Trademarks
IP Strategy
IP Transactions and Agreements
Licensing
Litigation
Opinions and Counseling
Opinions and Counseling Relating to FTC and FDA Regulations
Opinions Counseling
Registration
Tech Transactions
Trade Secret
Trade Secret & Employee Mobility Litigation
Trade Secret & Employee Mobility Litigation
Trade Secret Protection Advice, Counseling, Employee & Nondisclosure Agreements
Trademark & Brand Protection
Trademark and Brand Protection Litigation
Trademark and Brand Protection Litigation
Trademark Enforcement
Trademark Registration
Trademark Trial & Appeal Board (TTAB) Litigation
Transactions
TTAB Proceedings
Unfair Competition Litigation
Unfair Competition Litigation
- Member, INTA Anti-Counterfeiting Committee (2020 – present)
- Asian Pacific American Bar Association of Silicon Valley
- Board Member (2021 – Present)
- Women In Law Committee Co-Chair (2020 – present)
- Member, National Asian Pacific American Bar Association (2013 – Present)
- Member, Asian American Bar Association of San Francisco (2013 – Present)
- Member, International Trademark Association (INTA) (2011 – Present)
- Member, Copyright Society of America (2011 – Present)
- Member, Georgia Asian Pacific American Bar Association (2008 – Present)
- National Asian Pacific American Bar Association
- Diversity and Inclusion Subcommittee (2015 – 2016)
- Asian American Bar Association of San Francisco
- Education Committee Co-Chair (2015 – 2016)
- International Trademark Association (INTA)
- Saul Lefkowitz Moot Court Committee (2013 – 2016)
- Saul Lefkowitz Moot Court Competition
- West Region Co-Chair, (2013 – 2016)
- West Region Co-Coordinator (2011 – 2012)
- Copyright Society of America
- Georgia State Law Intellectual Property Advisory Board
- Board Member (2009 – 2010)
- Georgia Asian Pacific American Bar Association Board
- Student Liaison to Board (2007 – 2008)
